Background
SalesOut is a company local to Creation. They analyse FMCG sales data and then overlay their commercial expertise to help companies grow their brands. To the outside world, data is perceived to be grey and boring but we all know that data and insight especially when coupled together can really drive a business forward. We were tasked with re-branding this company.
Objective
1. To develop a new brand that shouted young, dynamic, bold but experienced
2. To achieve stand-out in a competitive marketing place
3. To bring their offering to life making it more appealing and less corporate
Solution
We wanted to create literature that would get noticed. To achieve this we used strong primary colours and bold illustrations inside the brochure. They give the communication a modern, fresh feel and we have moved it away from the traditional corporate photography that so many companies use. The chosen illustrations show retail objects leaving a trail of data which visually represents the FMCG data link.
With regards to the logo we took the company's initials SO (and they are also the middle letters in SalesOut) and used this as the basis for the copy – 'SO easy' and 'SO helpful'. This has become the cornerstone for the brand. The logo was developed from the SO of SalesOut to create cornerstone straplines that are representive of the brand – such as SO helpful and SO easy.
The 'lock-up' is a byword of what SalesOut delivers – actionable insight.
Results
SalesOut have built strong awareness in the market over the last year, doubling turnover and winning multiple industry awards.
