Background
The BBC has an enviable brand and their commercial arm, BBC Worldwide, has a portfolio of well respected media properties, including Top Gear, Good Food and Gardener's World. Increasingly, as with Rockport, their advertisers are looking for integrated press and online campaigns and the BBC have called on Creation to deliver the online elements.
Objectives
1. To generate awareness of the Rockport Washables range of men’s and women’s shoes
2. To encourage a strong uptake in a competition to win one of a thousand pairs of Rockport shoes
3. To drive click-throughs to the newly launched Rockport Washables website
Solution
We designed and built a website which was updated monthly over the 3 month campaign period with fresh editorial. The website content featured suggestions for springtime activities, such as visiting Farmers' markets and country gardens. We implemented integrated Google mapping which allows visitors to view the suggested locations along with contact details. It made the whole experience more interactive. Creation deliverables also included supporting directional media. The website ran as part of both gardenersworld.com and bbcgoodfood.com.
