Background
APD Communications, based locally to the Creation Agency is an international provider of Mobile Information and Resource Location/Tracking solutions. They have over 20 years experience in delivering business-critical incident/job despatch, fleet management applications, fine-tuned for the specific needs of Local Authorities, Housing/Building Maintenance and Highways organisations.
Objectives
It was clear from the offset that APD required a website with a stronger web presence ensuring it lives up to the size and sophistication of the organisation. It was important that the website looked more international and credible, clearly highlighting the products and services available.
Solution
A vibrant new website incorporating APD’s visual guidelines was developed further strengthening the brand’s identity. Complex technical information has been made clear and concise within a layout that is easily accessible. The improved structure means that search engines can read the content better and this in turn improves the Search Engine Optimisation (SEO).
A comprehensive look at competitor analysis allowed us to develop a site that differentiates APD Communications from its competitors but gives them a direct edge.
Results
The redesigned website has resulted in improved navigability and an increase in the use of site resources including downloading datasheets, case studies and press releases. This has led to many people making repeat visits to the new website.
