Chilli Pepper (joint) ventures into digital
1 February 2007
The Observatory, Milton Keynes, UK
Creation Agency has agreed a joint venture with Chilli Pepper which will see the international clothing brand launch wholeheartedly into the online space. Chilli Pepper is an established name with a strong heritage and loyal customer base. This deal will see them widen their appeal and build towards a targeted step change in sales.
It's an all round approach to growing the brand. An important aspect of the strategy is to create a strong online platform for communication through local agents into the retail network. Direct online sales will suit some customers, while a concerted digital marketing effort will help energise sales on the high street.
Creation will plan and implement all aspects of the brand's digital presence, including online advertising, digital marketing, digital word-of-mouth programmes, an online store and customer retention strategies.
Creation's Interactive Director Tom Marrows said, 'Chilli Pepper have dipped their toe in the water before, but now want to get online in a big way. They suggested a joint venture based on performance to ensure they had a service partner who was 100% committed. We see this as a long term relationship. It's a refreshing approach that should see strong returns on both sides through a completely collaborative effort.'
www.creationdm.com
www.chillilondon.com
Creation Direct Marketing profile
Creation Direct Marketing (Creation DM) is a Milton Keynes based marketing agency offering completely integrated digital and print marketing for big brands and local MK businesses. They deliver integrated, measurable marketing campaigns, brand design and development, print and online advertising and marketing.
