22nd July 2008
Creation produces new Asda games magazine
A collaboration between Asda and Creation Agency sees the launch of the new Asda Games Magazine,
Family gaming in particular is being touted as a high growth sector, and we wanted to add value by producing a focussed publication that talks directly to Asda shoppers about gaming. The magazine is just a part of Asdas Games First strategy, and sits alongside larger ranges, more space and new in-store fixtures.
This is the largest circulation of any games magazine publication, issue 1 has had over 2 million copies produced. It will be a quarterly publication, and the first issue goes out in the August Asda magazine as an insert.
The Asda Games Magazine has a true magazine look and feel with:
• Games features, previews, advertisements and competitions (we have a laptop, Wii, DS and games up for prizes in issue 1)
• Educational hardware and accessories features
• Reviews and contents written for Asda families
• Guest family and Asda colleague reviews
For a flick through the magazine visit www.asdagamesfirst.com
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